This multi-volume set gathers together the most important articles and essays to contribute to the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes over 160 articles, combining the best of both the American and European literature and covering a period of more than 70 years.
Compiled by experts in marketing theory and practice, this set allows access to all those key articles only available otherwise in specialist libraries and institutions. The material is arranged thematically, with a thorough index and a new introduction to the set that places the material in a contemporary context.
Critical Perspectives in Marketing is the one-stop resource for both academics and practitioners.

As an environmental scientist, you are used to writing scientific articles, but how confident do you feel writing policy or regulatory documents? Do you feel you have the necessary writing skills to influence policy and inform the public? This refreshingly clear guide provides environmental scientists and conservation professionals with an effective writing process that can be applied in a range of financial, political, or organizational contexts. Baker outlines a replicable seven-step writing formula based on practical experience that acknowledges the complexities inherent in the worlds of endangered species, habitat conservation, and recovery planning. Using the formula, scientists will be able to communicate confidently and successfully with a multitude of audiences. Baker's guide is written for scientists, not professional writers. In it, best practices abound. Practical examples, strategies, and diagrams guide the reader at every step, and selected resources are provided for further reference.

Start your child on the road to critical thinking.

Can You Find Me? develops skills in reading readiness, science, math, and social studies using five basic thinking skills: similarities and differences, sequences, classifications, analogies, and logic.

Each riddle requires identification of two or more clues to deduce the answer. Activities may be enhanced by teaching additional information about the animals, objects, shapes, letters, and numbers used in the riddles.

Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. Standards of acting and presentation improved immeasurably, new playwrights emerged, theatres became more comfortable and more intimate and playgoing became a national pastime with all classes. The actor's status rose accordingly. In 1830 he had been little better than a social outcast; by 1880 he had become a member of a skilled, relatively well-paid and respected profession which was attracting new recruits in unprecedented numbers. This is a social history of Victorian actors which seeks to show how wider social attitudes and developments affected the changing status of acting as a profession. Thus the stage's relationship with the professional world and the other arts is dealt with and is followed by an assessment of the moral and religious background which played so decisive a part in contemporary attitudes to actors. The position of actresses in particular is given special consideration. Many non-theatrical sources are used here and there is a survey of salaries and working conditions in the theatre to show how the rising social status of the actor was matched by changes in his theatrical standing. A novel area of study is covered in tracing the changing social composition of the acting profession over the period and in exploring the case-histories of three generations of performers.

In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of particular scientific domains. In so doing, they seek to throw light on the educational communication that goes on in conceptual learning. Taken together, the chapters brought together in this volume illustrate the diversity and vivacity of research on a relatively neglected, yet crucially important aspect of education across disciplines: learning to model. A common thread across the research presented is the view that communication and interaction, as fundamental to most educational practices and as a repository of conceptual understanding and a learning mechanism in itself, is intimately linked to elaborating meaningful, coherent, and valid representations of the world. The editors hope this volume will contribute to both the fundamental research in its field and ultimately provide results that can be of practical value in designing new situations for teaching and learning modeling, particularly those involving computers.

In the twenty-first century, being able to collaborate effectively is important at all ages, in everyday life, education and work, within and across diverse cultural settings. People are increasingly linked by networks that are not only means for working and learning together, but are also ways of maintaining social and emotional support. Collaborating with others requires not only elaborating new ideas together, but also being able to manage interpersonal relations. In order to design and facilitate effective collaborative situations, the challenge is therefore to understand the interrelations between social, affective and cognitive dimensions of interactions in groups. Affective Learning Together contains in-depth theoretical reviews and case studies of group learning in a variety of educational situations and taught disciplines, from small groups working in the secondary school classroom, to teams of medical students and more informal working groups at university level. Contributors provide detailed analyses of the dynamics of interpersonal relations and affects, in relation with processes of meaning and knowledge elaboration, including discussion of: the variety of social learning situations and experiences; social identities in group learning; emotion, motivation and knowledge elaboration; conflict, arguments and interpersonal tensions in group learning. Bringing together a broad range of contributions from internationally recognised researchers who are seeking to broaden, deepen and integrate the field of research on collaborative learning, this book is essential reading for all serious students of contemporary educational research and practice.

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. Standards of acting and presentation improved immeasurably, new playwrights emerged, theatres became more comfortable and more intimate and playgoing became a national pastime with all classes. The actor's status rose accordingly. In 1830 he had been little better than a social outcast; by 1880 he had become a member of a skilled, relatively well-paid and respected profession which was attracting new recruits in unprecedented numbers. This is a social history of Victorian actors which seeks to show how wider social attitudes and developments affected the changing status of acting as a profession. Thus the stage's relationship with the professional world and the other arts is dealt with and is followed by an assessment of the moral and religious background which played so decisive a part in contemporary attitudes to actors. The position of actresses in particular is given special consideration. Many non-theatrical sources are used here and there is a survey of salaries and working conditions in the theatre to show how the rising social status of the actor was matched by changes in his theatrical standing. A novel area of study is covered in tracing the changing social composition of the acting profession over the period and in exploring the case-histories of three generations of performers.

In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of particular scientific domains. In so doing, they seek to throw light on the educational communication that goes on in conceptual learning.
Taken together, the chapters brought together in this volume illustrate the diversity and vivacity of research on a relatively neglected, yet crucially important aspect of education across disciplines: learning to model. A common thread across the research presented is the view that communication and interaction, as fundamental to most educational practices and as a repository of conceptual understanding and a learning mechanism in itself, is intimately linked to elaborating meaningful, coherent, and valid representations of the world.
The editors hope this volume will contribute to both the fundamental research in its field and ultimately provide results that can be of practical value in designing new situations for teaching and learning modeling, particularly those involving computers.

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

The "Arab Spring" was heralded and publicly embraced by foreign leaders of many countries that define themselves by their own historic revolutions. The contributors to this volume examine the legitimacy of these comparisons by exploring whether or not all modern revolutions follow a pattern or script. Traditionally, historians have studied revolutions as distinct and separate events. Drawing on close familiarity with many different cultures, languages, and historical transitions, this anthology presents the first cohesive historical approach to the comparative study of revolutions. This volume argues that the American and French Revolutions provided the genesis of the revolutionary "script" that was rewritten by Marx, which was revised by Lenin and the Bolshevik Revolution, which was revised again by Mao and the Chinese Communist Revolution. Later revolutions in Cuba and Iran improvised further. This script is once again on display in the capitals of the Middle East and North Africa, and it will serve as the model for future revolutionary movements.

The "Arab Spring" was heralded and publicly embraced by foreign leaders of many countries that define themselves by their own historic revolutions. The contributors to this volume examine the legitimacy of these comparisons by exploring whether or not all modern revolutions follow a pattern or script. Traditionally, historians have studied revolutions as distinct and separate events. Drawing on close familiarity with many different cultures, languages, and historical transitions, this anthology presents the first cohesive historical approach to the comparative study of revolutions. This volume argues that the American and French Revolutions provided the genesis of the revolutionary "script" that was rewritten by Marx, which was revised by Lenin and the Bolshevik Revolution, which was revised again by Mao and the Chinese Communist Revolution. Later revolutions in Cuba and Iran improvised further. This script is once again on display in the capitals of the Middle East and North Africa, and it will serve as the model for future revolutionary movements.

This book derives from a workshop entitled 'Natural Dialogue and Interactive Stu dent Modeling', held October 17-20, 1992 in the Villa Cipressi in Varenna (Italy). The theme of the workshop focused on how approaches to natural dialogue and conversation contributed to the development ofa sophisticated dialogue component in intelligent tutoring systems. Researchers from the fields of educational technol ogy, dialogue research and user interface design were all invited to the workshop in order to ensure a broad knowledge base for the discussion of the main topic of the workshop. The workshop included a variety of presentations, most of which are presented in this book, as well as active discussions of a number of issues related to the main topic, such as: the intrinsic value of a dialogue component in an intelligent tutoring system verbal expressions (e.g., natural language) as a successful modality in a learning setting the application of results from other types of dialogue, such as information or task dialogues, in models of instructional dialogue the role of a teacher as an intermediary who provides motivation and support in learning as opposed to the role of a teacher as someone who just presents information. In the introductory chapter we have tried to combine these issues and link them to the papers that are presented in this volume."

In the twenty-first century, being able to collaborate effectively is important at all ages, in everyday life, education and work, within and across diverse cultural settings. People are increasingly linked by networks that are not only means for working and learning together, but are also ways of maintaining social and emotional support. Collaborating with others requires not only elaborating new ideas together, but also being able to manage interpersonal relations. In order to design and facilitate effective collaborative situations, the challenge is therefore to understand the interrelations between social, affective and cognitive dimensions of interactions in groups. Affective Learning Together contains in-depth theoretical reviews and case studies of group learning in a variety of educational situations and taught disciplines, from small groups working in the secondary school classroom, to teams of medical students and more informal working groups at university level. Contributors provide detailed analyses of the dynamics of interpersonal relations and affects, in relation with processes of meaning and knowledge elaboration, including discussion of: the variety of social learning situations and experiences; social identities in group learning; emotion, motivation and knowledge elaboration; conflict, arguments and interpersonal tensions in group learning. Bringing together a broad range of contributions from internationally recognised researchers who are seeking to broaden, deepen and integrate the field of research on collaborative learning, this book is essential reading for all serious students of contemporary educational research and practice.

Arguing to Learn: Confronting Cognitions in Computer-Supported Collaborative Learning Environments focuses on how new pedagogical scenarios, task environments and communication tools within Computer-Supported Collaborative Learning (CSCL) environments can favour collaborative and productive confrontations of ideas, evidence, arguments and explanations, or arguing to learn.

This book is the first that has assembled the work of internationally renowned scholars on argumentation-related CSCL research. All chapters present in-depth analyses of the processes by which the interactive confrontation of cognitions can lead to collaborative learning, on the basis of a wide variety of theoretical models, empirical data and Internet-based tools.

This book focuses on how new pedagogical scenarios, task environments and communication tools within Computer-Supported Collaborative Learning (CSCL) environments can favour collaborative and productive confrontations of ideas, evidence, arguments and explanations, or arguing to learn. The first to assemble the work of internationally renowned scholars, this book will be of interest to researchers in education, psychology, computer science, communication and linguistic studies

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

In this volume, Keith Baker, arguably the leading expert writing in English on the ideological origins of the French Revolution, collects together a range of his essays on this subject published in journals in recent years. The essays include historiographical studies of the treatment of the topic by French and other historians as well as important case studies on the political vocabularies characteristic of the ancien régime and the revolutionary periods. The result is a substantial and unified set of studies on one of the central themes in modern European history.

The most easterly of the Irish provinces, Leinster includes the counties of Carlow, Dublin, Kildare, Kilkenny, Laois, Longford, Louth, Meath, Offaly, Westmeath and Wicklow. This book provides a nostaligic survey of the railway lines that emanate from Dublin, featuring a wealth of images from bygone days.

The problem of the Terror lies at the heart of any reflection upon the French Revolution and its implications for modern political culture. Contemporaries sought to grasp its meaning immediately after the fact as they struggled to explain an experience which seemed to defy the Revolution's fundamental assumption: that rational human intentions could erase the arbitrariness of history and institute a transparent social order. Since then, historians and philosophers have not ceased to ponder what Benjamin Constant called "that inexplicable delirium known as the reign of the Terror." For some, the Terror deviated from the rights of man only to preserve them: it was a system of revolutionary government dictated by circumstances that threatened the very existence of the infant French Republic. For others, it revealed a dynamic inherent in the Revolution from the start: a dynamic unleashed by the very effort to refashion society in the light of human reason. For still others, it was a symptom of the fact that the promised transformation of society was still incomplete - and a model for any future revolution that would complete it.

This volume has been designed to bring together contributions by representatives of a wide range of historiographical approaches to the French Revolution. It seeks, in the wake of the heated historical debates of recent years, to reopen old questions and to formulate new ones, to suggest how the problem of understanding the Terror is being approached, or might be approached, two hundred years after the event. In a century more than ever aware of the fragility of the boundaries between citizenship and victimization, the topic reatains its challenge forhistorical comprehension - and its profound relevance to the enduring question of the nature and conditions of democracy.

Now volume 4 is published. Drawing clear inspiration from the earlier highly acclaimed volumes, Professor Baker has now edited a supplementary volume. It has as its aim to advance, by focusing more precisely on the period of the Terror, the explanation of the nature and implications of the political culture of the French Revolution the early volumes initiated.